Yotpo vs Loox: Which review app is right for your Shopify store?

If you’re running an online store, you already know how powerful customer reviews can be. They build trust, drive conversions, and help shoppers feel confident clicking that “Buy Now” button. 

But getting great reviews (and making sure they actually help you sell more) isn’t always easy.

Both of them popular Shopify review apps, as proven by the fact they’re in the top five for “Top review apps by installs” in the review category (Loox 2nd, Yotpo 4th according to StoreLeads).

However, they take very different approaches and choosing the right one can have a big impact on the look and feel of your store, overall customer experience, and even your wider marketing strategy. 

We’re going to take a brief look at both offerings, consider what types of businesses might want to use each app, and give you an understanding of their costs.

Quick comparison: Yotpo vs. Loox

Yotpo: The all-in-one marketing platform

If you’re running an enterprise-level business, Yotpo might feel like it’s the software you need. 

It’s not just a simple review collector – it’s a full marketing system that integrates reviews with your email, SMS, ads, and even customer support tools. 

Reviews, SMS, Email, Loyalty, all bundled up into one single app. But is it worth it? 

What is the Yotpo product reviews app?

The Yotpo Product Reviews app is part of Yotpo’s larger suite of ecommerce marketing tools. 

It helps online stores collect and show off their best customer reviews, while integrating with Yotpo’s other solutions for loyalty, referrals, SMS marketing etc.

Yotpo gives you lots of ways to request reviews:

• Email follow-ups: Fully customizable, automated sequences based on customer behavior.

• SMS requests: Catch customers right on their phones (where they’re more likely to respond).

• In-app prompts: For stores with mobile apps, you can gather reviews right inside the app.

• On-site popups: Catch visitors while they’re still engaged on your site.

Furthermore, if you’re already using apps like Klaviyo for email or Gorgias for customer service, Yotpo can sync directly. 

You can use your review data to power personalized email flows, loyalty programs, and targeted marketing campaigns.

It also includes a Q&A feature where customers can ask product questions directly on your site, and other customers (or your team) can answer to build more confidence and reduce purchase hesitations.

With Yotpo, your reviews don’t just live on your site either. They can appear in Google Shopping ads, Google search results as rich snippets and on Facebook and Instagram as social proof content.

The downsides of Yotpo

Yotpo’s powerful features are great, but only really if you have the budget and team to handle them. 

For starters, their pricing isn’t always super clear, and as your store grows or as you start to adopt other features in their suite, costs can rise fast. 

Setup can also take some technical work, especially if you want to fully connect everything across your marketing stack.

Loox: Aesthetically pleasing reviews made simple 

Now let’s talk about Loox. Coming in at second in the most downloaded review apps on Shopify (behind Judge.me), it’s fair to say they are a popular app for merchants. 

And it’s easy to see why. Their visuals are great!

If you want your products to shine with beautiful photo and video reviews (and don’t want to deal with complicated setup or huge costs that can come with Yotpo) Loox might be a good match.

Why would someone choose Loox over Yotpo?

Loox focuses heavily on visual reviews, as they believe that multimedia reviews “are the most powerful way to capture attention and build deeper connections.”

Loox’s customers can easily upload photos and videos alongside their written reviews, and they will be displayed in an eye-catching review galleries right on your product pages.

You’ll also have access to over 15 display widgets that you can customize to fit your brand.

Furthermore, they’re a solely focused on reviews, which means their product stack is much more focused with:

• Pre-built review request emails that run automatically

• Review popups strategically appear while shoppers browse.

• Built-in referral features let happy customers share your store with friends.

• Discount incentives encourage more people to leave reviews.

The downsides of Loox

For starters, Loox is a little lighter on integrations than other apps.

If you want to connect your review data into more advanced email flows, customer service platforms, or CRM tools, you may find its features somewhat limited compared to Yotpo who can offer all this in one package.

Loox’s rating on SecurityScorecard sits at 72/100, which, while not critically low, may raise some concerns for businesses that prioritize stronger security postures.

Perhaps most importantly to take note of, you are required to upgrade your plan from the basic entry-level one in order to accept video reviews, advanced customization, and bulk review imports.

Loox’s pricing can get complicated once you’re past its ‘Beginner’ tier which starts at a flat $12.99/month for 100 monthly orders (at the time of writing).

Their next tier(s) operates as a “pay-as-you-go” model, which means extra charges as your order volume increases at a rate of $40 per additional 300 orders (at the time of writing).

Should I pick Yotpo or Loox?

✅ Choose Yotpo if…

You’re an established brand with multiple sales channels, a full marketing team, and you want to deeply integrate your reviews into every part of your marketing and advertising.

✅ Choose Loox if…

You want to start collecting powerful visual reviews, and focused software partner to help you showcase UGC that drives trust and conversions.

Loox alternatives

Loox is well-known for its emphasis on photo and video reviews, but its pricing structure can become costly as your store grows. 

Other alternatives include the likes of: 

• Judge.me

• Reviews.io

• Okendo

• Fera 

• Rivyo

• Opinew 

Each of which offer useful features, from visual content to various integrations. However, many of these platforms rely on tiered pricing or require additional fees for advanced functionality.

Comparing Judge.me with Loox

At Judge.me, we offer a full-featured alternative to Loox, with unlimited review requests included even on our free plan. 

Photo and video reviews, advanced customization, and bulk imports are all available without forcing you into expensive upgrades.

Our pricing stays simple – a single $15/month plan unlocks premium features like Google Shopping integration, coupons, and referral programs. 

With a better security rating and a fast-growing list of integrations, we scale alongside your store as you grow.

Merchants choose Judge.me not just for the features, but for the hassle-free setup, responsive support, and the confidence that they won’t face surprise fees or complicated pricing structures down the road.

Yotpo alternatives

While convenient, bundling multiple services often comes with complicated (and higher) pricing models that may not suit every merchant’s budget or needs. 

Alternatives like:

• Bazaarvoice and Trustpilot (enterprise reviews)

• Judge.me and Trustoo (product reviews)

• Klaviyo and Omnisend (email/SMS)

• Smile.io and LoyaltyLion (loyalty) 

– allow merchants to mix and match specialized tools, often at a more manageable cost. Just make sure to check integration capabilities before committing! 

Have you considered Judge.me over Yotpo?

If you're a store looking for review software, Judge.me works well with over 100 other apps, so it easily fits in with the tools you're already using.

As a dedicated review specialist, merchants have access to SEO-optimized reviews, advanced automation, and Google Shopping integrations while maintaining flexibility with their broader tech stack.

With transparent pricing capped at $15/month, our goal is to give you more predictability and stability without sacrificing features or growth potential.

If interested in finding out more about why people switch from, you can take a look at our comparison pages for both Loox and Yotpo.